Customer Data Validation
Ensure data accuracy at every interaction with your customers to build better relationships and grow revenues
Improve your marketing results
Make every marketing dollar count by ensuring the best rate of contact success.
However your customer and prospects like to be contacted, accurate data builds the foundations for better ROI.
Put customer service at the centre of your operations
Having up-to-date customer data is crucial for an effective customer experience.
Better communications, accurate account management, and reputational growth all stem from correct customer data.
Make faster, smarter decisions
Understanding the accuracy of your customer data is crucial when setting critical sales and marketing strategies.
Real-time validation
Identifying mistyped email addresses, incorrect addresses and phone numbers as they happen, prompting customers to make the necessary corrections. It’s the ideal solution for web forms and landing pages, online shopping carts, web apps, and call centres.
Bulk list validation
Our batch contact data validation solutions can be run manually when you need it, or it can be run automatically within your database at set intervals. So you can rest assured knowing that your message will reach your customers or prospects.
Email Validation
Reduce bounce rates, improve sender reputation and increase deliverability.
Email should be a central pillar of your digital engagement strategy and your core functions, such as Marketing, Customer Services, Sales and Operations all rely on it to power their digital interactions.
You can improve the performance of your email strategy by boosting the accuracy of your email data with email validation software and services from Experian.
Address Validation
Capture accurate addresses and reduce mailing costs, avoid delivery costs and improve customer perception.
Accurate address data can unlock a wealth of opportunity and efficiency for your business. From better conversion rates on your website to improved communications effectiveness, having complete, standardised and accurate customer address data helps you win more business and retain it.
Experian offers a range of address validation tools and services, all powered by address data from the most authoritative sources, Australia Post, Geoscape and New Zealand Post. We can help you improve the accuracy of your customer address data and utilise it more effectively to create business advantage.
Phone Validation
Ensure the phone numbers you collect are accurate and consistent across all channels.
Phone validation is becoming an increasingly important part of your wider communications strategy. High answer and sms open rates mean that an accurate number is a strong method of customer communication.
Phone validation and verification services from Experian instantly validate mobile phone numbers at the point of data capture or from a list you already hold. This means you can successfully contact your customer more often when you have something important to say.
The most authoritative data sources in the market
Experian holds the most comprehensive and accurate data sources in the market.
We cross-reference, verify and update our data repositories on a daily basis to ensure our clients have access to the best data possible.
Cloud-enabled innovative technology
On-premise, cloud, hybrid? However your business is set up, Experian’s award-winning technology provides the flexibility and dynamism to support.
Unrivalled UX, rapid processing speeds and a deep technological heritage ensure you can worry about something other than the tech!
Trusted globally
We operate in 43 countries, and are trusted by thousands of brands to deliver innovative, accurate data-driven solutions every day.
Experian takes great pride in having the opportunity to support our clients’ ambitions and challenge ourselves to reach the very highest standards.
Deep data expertise
Experian has a deep data heritage. We've been delivering data driven solutions for over 100 years, and the skills of our team are second to none.
We live and breathe data every day - ensuring our clients get the guidance, support and solutions they need.
Automotive
Average % of Valid Addresses
Average % of Valid Emails
Average % of Valid Mobiles
Secure data transfer and processing
Inactive flag identifying customers no longer at address
Deceased flag identifying customers who have passed away
New forwarding addresses where permission available or ability to “Reconnect” with other customers
Support from an experienced consultant to explain the results and what they mean for your organisation
5 benefits of proactive data quality
From reducing operational costs to improving the customer experience, the benefits of prioritising data quality from the onset are unsurprisingly abundant. In this blog, we’ll dive deeper into what proactive data truly encompasses while highlighting several of the key benefits this data offers for your business.
Maintain the very best email hygiene
As the number of emails sent globally per day continues to hurtle towards five billion*, email providers and ISPs are rightly increasing the level of security they put in place to protect consumers from spam. Like any industry, as the complexity increases, so does the regulation and required procedures. We’ve written previously about the efforts Google are going to, to protect inboxes.
So, we’ve got out there and done our research. We’ve reviewed the very latest guidance from the leading email providers in order to give you the definitive list of “rules” to follow in order to protect your email list hygiene and ensure maximum deliverability.
IKEA Australia Case Study
IKEA delivers more personalised and targeted marketing to loyalty program members, increasing spend per customer and achieving greater return on investment (ROI).
Data Cleansing FAQ's
Data validation and verification services from Experian instantly validate Address, Email and phone numbers at the point of data capture or from a list you already hold. This means you can successfully contact your customer more often when you have something important to say.
Yes! Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices. Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.
Yes! Address Validation can help reduce address correction fees, redelivery costs and the cost of lost products. It also helps with Customer Satisfaction, Australia Post reports that parcels without a valid Delivery Point Identifier (DPID) will spend about one business day longer in their network, negatively impacting the customer experience and causing the NPS to drop by around two points.
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