Experian Data Quality Products

From reducing operational costs to improving the customer experience, the benefits of prioritising data quality from the onset are unsurprisingly abundant. In this blog, we’ll dive deeper into what proactive data truly encompasses while highlighting several of the key benefits this data offers for your business.

As the number of emails sent globally per day continues to hurtle towards five billion*, email providers and ISPs are rightly increasing the level of security they put in place to protect consumers from spam. Like any industry, as the complexity increases, so does the regulation and required procedures. We’ve written previously about the efforts Google are going to, to protect inboxes.

So, we’ve got out there and done our research. We’ve reviewed the very latest guidance from the leading email providers in order to give you the definitive list of “rules” to follow in order to protect your email list hygiene and ensure maximum deliverability.

IKEA delivers more personalised and targeted marketing to loyalty program members, increasing spend per customer and achieving greater return on investment (ROI).