Custom Segmentation

Combine your zero, first, and second party data with our consumer categorisation to build a truly unique customer segmentation

Truly understanding your current customer base is the key to unlocking future growth. Knowing how your customers behave, think and act and being able to have a full view of your prospects ensure you can find and connect with others as effectively and efficiently as possible.

Building an operational custom segmentation for your organisation with Experian is a valuable exercise which will give you the data insights necessary to fuel your growth strategy.

Our solutions can be tailored to your business, incorporating and surfacing the insights on data you already hold as well as combining it with the data held in Experian's award-winning consumer categorisation platform, Mosaic.

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Why build a custom segmentation?

Gain deep customer insights

Understand your customers like never before and use the insights to drive your go-to-market activities and decision making

Build a unique segmentation strategy

Building a custom segmentation based on your data in addition to the demographic, socio-economic behaviours of your customers ensures unique insights that drive business

Maximise your marketing spend

Make your marketing dollars go futher by ensuring you utilise your unique segmentation when communicating with new customers

Experian's custom segmentation

Key features

Blend proprietary and market data

Ability to combine your zero, first, and second party data to our deep consumer insights to unlock a deeper understanding of your customer & prospect base

Identify active buying groups

Almost as important as knowing who will buy from you is knowing who will not. Understand and quantify your non customers, or prospect market at a greater level

Instant categorisation

Start building your custom segmentation immediately with no need to build a profile over numerous customer interactions

Increased actionability of custom segmentation

Use the data-driven insights to immediately make better decisions about your go-to-market strategy

Insights that drive cross-functional collaboration

Media buying is easier when you know who to target (Insights team and media buying can work together). Save spend by removing non-buyers

Deep predictive analysis

Predicting consumer behaviour has never been easier as we layer thousands of variables on top of your customer information

Technology in focus

Experian Predict

Combine Experian's market-leading data assets with our expertise to create and optimise predictive models

Why trust your customer segmentation to Experian?

Trusted

Trusted by thousands of the world's biggest brands

Experience

Deep customer profiling and segmentation expertise

Technology

Intuitive, scalable technology

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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