Consumer Profile

Self-service segmentation and profiling of your customer data, anytime/anywhere in minutes. Your data is then presented on an interactive dashboard with insights.

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Experian’s Consumer Profile is designed to give you rapid insights to your customer base. Consumer Profile is powered by Mosaic, Experian’s award-winning consumer classification platform.

With 99% of Households across Australia classified, Consumer Profile gives you a 360-degree view of your data. Utilising our data and technology expertise we have built a new self-serve tool, enabling you to access powerful insights in real time. You can also compare multiple datasets and understand the differences between them.

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Key features

Self-serve automated profiling

Zero dependency on scheduling, profile data in minutes

Complete Flexibility

Generate/Modify/Profile/Reprofile your data within minutes, make adjustments and reprofile.

Automated Profiler

See a detailed profile of your customer base tagged with Mosaic and Consumer View variables.

Mosaic Portal Integration

Consumer Profile is integrated with our award-winning Mosaic segmentation platform.

Data Quality Insights

Each profile provides insight into basic data quality statistics, ensuring you can derive quality insights.

Secure API

Data security is at the core of Consumer Profile, it’s built using Experian Global Security Standards.

How it works;

1. Upload

Upload your consumer data file to the Mosaic Portal mosaic.experian.com.au and select the matching keys (address, email, mobile) to connect your data to Experian data.

2. Profile

Profile your data using Mosaic and Consumer View variables.

3. Segment

Segment your audience to understand which customer groups are driving value and where you may be winning in market.

4. Compare and explore

Compare and explore your segments against market research variables to uncover differences, market context and broader audience patterns.

Key Use Cases

Strategic Insights

Understand key customer segments, market sizing and what changes are happening over time.

Customer Acquisition

Compare different customer segments to understand similarities and differences, or potential market opportunity.

Personalisation

Ensure relevant messaging to key customer segments to deliver higher a response rate.

Measurement

Evaluate campaign performance with detailed insights on customer acquisition.

Key benefits

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

If you’d like to have the ability to quickly generate insights anytime/anywhere on your customer data and learn more about how Consumer Profile can benefit your business, please complete the form below.

Would you like more information?

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