Campaign Measurement

Experian has partnered with Google

Experian is one of the few providers in Australia that has partnered with Google to provide data matching services for approved clients. Our data sets in Australia encompass over 100 million data points, ensuring high match rates and more accurate insight.

This enables your offline transactions to be linked back to your Google Ads activity, providing you with a complete view of sales.

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Why Experian for GSSI?

Increased Match Rate and Attribution. Experian manage over 100 million data points. This provides advertisers with incredible match rates linking offline and online data.
Experian provides support & troubleshooting ensuring the best outcomes.
Trusted. Experian's matching process accurately links your data.

Understand the impact of your online campaigns on in-store purchases with Google Store Sales Improvement.

Offline orders measured and tied to online activity.

Benefits with Experian

Enhanced match rates

Using Experian linkage data for additional matches gives you a more accurate view of your ROAS from search campaigns.

Data formatting

Experian helps to format your data to ensure correct and seamless uploads.

Technical support

Experian troubleshoots any technical issues that may arise with Google on your behalf.

Support data upload

Automated data retrieval/pull system makes it easy to keep data updated.

Data driven insights

Adjust bidding strategies based on a more complete view of conversions

Based on Google data, customers who click on Google Ads are:

40%

more valuable

25%

more likely to make an instore purchase

10%

higher transaction values

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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