Ascend Data hub

Discover, connect and utilise data and models more efficiently

New data and analytical models can strengthen credit, fraud and customer strategies. Their value depends on whether teams can understand them, connect them to the relevant environment and make them available to the analytical or decisioning process that needs them.

Each new source or model can introduce its own documentation, inputs, outputs, mapping requirements, testing, controls and ongoing maintenance. As providers and use cases multiply, repeated integration work can create backlogs and restrict which capabilities reach operational use.

Ascend Data Hub brings together public and private catalogues with a consistent integration pathway for Experian and available third-party data, models and solutions. Authorised users can discover relevant data and models, connect them using supported no-code tools and make them available to analytical and decisioning workflows, with less reliance on technology teams for each new connection.

A scalable foundation for data and model adoption

As organisations introduce more data and analytical models into analytics and decisioning, the number of connections they need to manage can grow quickly. Different providers, formats, model inputs and technical requirements can increase maintenance effort and make approved capabilities difficult to reuse across products and strategies.

Ascend Data Hub provides a consistent way to discover, assess and connect data and models. This gives analytical, risk and decisioning teams a clearer route to the capabilities they need, while reducing the need to build a separate integration for every new requirement.

Ascend Data Hub is designed to address the barriers that slow adoption

New capabilities take too long to integrate

Ascend Data Hub supports a structured route from capability assessment and configuration through to operational use.

Data and models are distributed across providers and systems

Ascend Data Hub provides a common catalogue for available Experian and selected third-party data, analytical models and solutions.

Each connection requires a separate technical approach

Ascend Data Hub can reduce reliance on multiple point-to-point integrations for supported sources and workflows.

Data silos across systems and teams

Ascend Data Hub brings relevant business and technical information into one environment, so teams have consistent information about what is available.

Ascend Data Hub benefits

The operational value of data or an analytical model depends partly on the effort required to connect, maintain and reuse it. With Ascend Data Hub, your organisation can:

Establish a more repeatable integration process

Bespoke integrations often require separate technical design, testing and maintenance for every provider and workflow.

Ascend Data Hub provides common catalogue information, supported integration patterns and configuration tools. This can help organisations establish a more consistent pathway into analytics and decisioning as the number of data sources, models, products and strategies grow.

Find and use data faster with Agentic AI

Finding an appropriate data source or model can depend on knowing how it is named, categorised or structured within a catalogue.

Through MCP-based connectivity, agentic AI can enable authorised users to search and interact with Ascend Data Hub catalogues using natural language. This can make it easier to discover relevant data and models before progressing through the appropriate assessment, access and connection processes.

Reuse approved connections

Data or a model introduced for one acquisition, fraud or portfolio strategy may also be relevant elsewhere in the customer lifecycle.

Ascend Data Hub can make approved connections available to additional supported use cases, subject to permissions and configuration. This can reduce duplicated work and can optimise the value of existing data and model investments.

Improve visibility of available capabilities

As the number of providers and analytical models grow, teams can find it difficult to establish what is available, what it does and how it may be used.

A central catalogue creates a clearer view of available data and models and their supporting information. This can support more informed selection and more consistent management across business, analytical and technology teams.

Ascend Data Hub common use cases

Originations

Credit risk management

Fraud and identity

Customer management

Analytics and AI initiatives

Ascend Data Hub sources catalogue - available across Australia and New Zealand

Business information

ABR / ABN - Australian Business Register and Number

The government ABN/ABR service provides verified Australian business registration data to support data verification and compliance.

Experian ASIC – Australian Securities & Investments Commission Document Images

The Experian ASIC Document Images service provides access to scanned documents filed with ASIC, including company registrations, updates and resolutions.

Experian Async Gateway

Experian Async Gateway is an internal middleware service that bridges synchronous HTTP clients with asynchronous Ascend Update App processing via Amazon SQS. It accepts application processing requests, enqueues them for background execution and provides status tracking.

Experian Commercial Monitoring B2B

Experian Commercial Monitoring B2B enables users to create profiles, add and delete entities to those profiles for monitoring and receive alerts on changes to monitored entities.

NZBN – New Zealand Business Number

The government NZBN service provides verified New Zealand business registration data to support data verification and compliance.

Credit services

Centrix Consumer

Centrix is a credit bureau that provides consumer credit reporting to help businesses assess individual financial risk in New Zealand.

Equifax Apply

Equifax Apply is a credit bureau solution providing comprehensive credit reports that include both positive and negative credit information for Consumer & Commercial customers across Australia.

Equifax Commercial NZ – Standard Business Report

Equifax Commercial NZ – Standard Business Report is a credit bureau product that profiles a New Zealand business, its credit history, credit risk exposure and payment performance in real-time.

Equifax Company Enquiry

Equifax Company Enquiry provides the credit records of a company together with public record information, including ABR and ASIC data, in real-time.

Equifax Consumer NZ

Equifax Consumer is a credit bureau providing comprehensive credit reports that include affirmation of the subject's identity and credit history, as well as information contained in public records in New Zealand.

Equifax Organisation Identification

Equifax Organisation Identification is a service for commercial credit providers to verify and locate the legal entity.

Experian CBCX

Experian Consumer (also named CBCX) is a credit bureau that provides consumer credit reports and scores on individuals in Australia.

Experian Commercial

Experian Commercial (ProductB2B) is a credit bureau that provides commercial credit reports and scores to companies in Australia and New Zealand.

Experian Consumer NZ

Experian Consumer is a credit bureau that provides consumer credit reports and scores on individuals in New Zealand.

Data quality

Experian Address Validation

Experian Address Validation standardises and validates addresses in real-time.

Experian Email Validation

Experian Email Validation standardises and validates consumer and business email addresses in real-time.

Experian Phone Validation

Experian Phone Validation standardises and validates phone numbers in real-time.

Identity and fraud

Equifax Driver Licence Verification NZ

Equifax Driver Licence Verification NZ is a cost-effective tool to instantly confirm the accuracy of driver licence details presented by a customer in New Zealand.

Equifax FraudCheck

Equifax FraudCheck is a fraud events service that acts as an early warning system to identify fraud at the point of application, before substantial losses occur.

Equifax IDMatrix

Equifax IDMatrix is a real-time identity verification and fraud detection solution that enables businesses to instantly verify customer identities and check against multiple secure data sources to meet compliance requirements and reduce risk.

Equifax LicenceCheck NZ

Equifax LicenceCheck NZ offers comprehensive information about a New Zealand driver licence in real-time.

Equifax Passport Verification NZ

Equifax Passport Verification NZ provides real-time confirmation of the details held within a New Zealand passport.

Experian NeuroID

Experian NeuroID provides real-time behavioural analytics solutions to help businesses analyse user behaviour on electronic forms.

GBG greenID Hosted Web

greenID Hosted Web is a variant of the greenID Identity Verification solution that allows customers to apply their preferred greenID configuration to a standardised workflow within a hosted website. Identity verification is initiated via an SMS invitation to the greenID Hosted website.

GBG greenID Identity Verification

GBG greenID Identity Verification is an electronic identity verification (EIDV) solution that helps businesses verify customer identities.

MasterCard Identity

MasterCard Identity assesses customer emails, names, phone numbers and physical addresses using the power of the Identity Network to return a comprehensive identity risk score that can assist companies in assessing the risk of potential fraudulent activity.

Resistant AI Document Forensics

Resistant AI Document Forensics flags fake, fraudulent and AI-generated PDF or image documents in real-time.

SimpleKYC Verify

SimpleKYC Verify provides access to global data registries and visualised company structures so ultimate beneficial owners can be quickly identified.

Valuation

Cotality PSX – Property Services eXchange

Cotality Property Services eXchange (PSX), formerly known as CoreLogic, is a leading provider of property data, analytics, and technology solutions.

Dye & Durham National Property

Dye & Durham National Property is an Australia-wide solution to locate property titles using an address and retrieve title information as state-agnostic structured data.

Equifax Land Titles

Equifax Land Titles provides access to land ownership data across all Australian states and territories.

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.

First Name *

Last Name *

Business Email *

Business Phone *

Company *

Job Title *

Country *

Postcode *

What business problem are you looking to solve?

I agree to receive communications from Experian about products or services that may be of interest *

Yes

By completing and submitting this online form, you consent to Experian collecting, holding, and using your personal information (Information) for the purpose of providing communications about this information, product or service. For more information on how we collect, use, and manage your Information please review our Privacy Policy. Additionally, if you have opted in, we will communicate with you about other products or services that may be of interest to you. You may opt out of receiving communications from us at any time.

This form is for business enquiries only. If your query is in relation to your Experian Credit Report, please visit experian.com.au/consumer for information and assistance.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Ascend Data Hub frequently asked questions

What is Ascend Data Hub?

Ascend Data Hub is a catalogue and integration capability that helps authorised users discover, assess and connect available Experian and selected third-party data and analytical models to supported analytics and decisioning processes.

Is Ascend Data Hub right for my organisation?

Ascend Data Hub is designed for organisations that are seeking to increase the value they derive from data and models while reducing the complexity associated with acquiring, integrating and operationalising it.

You may benefit from Ascend Data Hub if your organisation:

Regularly introduces new data sources or models to support growth, risk or customer strategies
Relies on multiple internal, bureau, partner or third-party data providers
Is seeking to reduce integration effort and operational complexity
Wants to improve consistency across decisioning, analytics and customer lifecycle activities
Requires a scalable framework for adopting new data, models and services over time

Does Experian Ascend Data Hub replace an enterprise data platform?

Experian Ascend Data Hub can operate alongside existing data warehouses, data lakes and enterprise integration technology. Its role is to simplify the route from available data and analytical models into supported Experian analytical and decisioning processes.

How is Ascend Data Hub different from Ascend Analytical Sandbox?

Experian Ascend Data Hub helps organisations discover and connect data, analytical models and services.

Experian Ascend Analytical Sandbox provides the environment in which relevant data can be analysed, models can be developed or evaluated, and evidence can be created.

How is Ascend Data Hub different from Ascend Model Ops?

Experian Ascend Data Hub makes available data and analytical models easier to discover and connect.

Experian Ascend Model Ops manages the operational lifecycle of supported models, including registration, testing, deployment, version management, monitoring and governance.

How does Experian Ascend Data Hub connect with decisioning?

Approved data and analytical models can be connected to supported Experian PowerCurve workflows, subject to product configuration, compatibility and availability. Read more about decisioning on the Ascend Platform.

Experian Global Sites

Experian Ascend Data Hub